The hottest printer products and printer enterpris

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Opportunities faced by printer products and printer enterprises in 2011

in 2011, with the in-depth promotion of China's internal affairs and enterprise informatization construction, the policy support of informatization projects such as health care and social security system, as well as the deepening of special markets such as tax control, we continue to usher in a new round of development opportunities. In the field of information terminal application processing, major printer products and printer enterprises are also facing more project market opportunities

in this regard, Lin Zhongyong, deputy general manager of Epson China Co., Ltd., confirmed that in terms of industry printing, Epson achieved a total victory of 70 ~ 94hr15n in 2010, with great growth in many government projects, especially the tax control industry will usher in great development, and the situation will be more optimistic this year

of course, except "K exhibition is one of the most important activities in the rubber and plastic industry. The constantly optimistic industry market and the business office market where printers have long been consolidated, and the new demand in the home market also let the industry see that printers still have the potential to continue to expand sales scale.

in the past year, the growth rate of home printers has significantly exceeded that of commercial office equipment, although the base is small, but the growth momentum is rapid. First, early at home With the popularity accumulated in the photo market, along with the hot sales of digital cameras, it is gradually accepted by home users. Secondly, home printers in the segment market have stimulated new demand. For example, the emergence of learning printers has become the focus of the segment market. In the future, similar new focuses should continue to emerge

at the technical level, the competition between inkjet and laser gradually fades. In China, 8million small and medium-sized enterprises and countless families are using printers. For this part of the population, their application environment is only limited to the desktop level, under the circumstances of high debt and shrinking market. In the past, business users would generally choose laser, while home users would choose inkjet. However, with the emergence of commercial inkjet, inkjet products have been able to compete with laser products in the same arena. At the same time, with the miniaturization of laser products and the improvement of ease of use, companies such as HP and Fuji Xerox have also begun to bring small and fashionable household products to the market

with the growth of users, they are not interested in the technology itself, but begin to pay attention to the attributes of printing cost, printing quality and small appearance, which also lays the foundation for the integration of printers and white goods

since the trend of integration has emerged, new topics have begun to emerge. Printers will not simply act as the identity of a machine in the future. It will be as common as ordinary household appliances in the family, and the application of printers will surpass the machine itself. The cloud printing launched by HP last year has actually well described the beautiful blueprint of printing into life

green is printing

green printing is not a slogan, but

global warming and energy crisis have become the most concerned topics in the world, which first prompted the West and other economically developed countries such as the United States, the European Union and Japan to set off an upsurge of energy conservation and environmental protection, and vigorously promote low-carbon life. With the rapid development of China's economy, the shortage of energy and the degree of environmental pollution are also intensifying, which has also caused the government to attach great importance to resource conservation and environmental protection, and led to the development of energy-saving technology and energy-saving products

therefore, all major brands focus on green printing, energy conservation and environmental protection. From product design to product production, it embodies this concept. Fuji Xerox has put the concept of energy conservation and environmental protection throughout the whole life cycle of products, including R & D, production, use and waste. In order to manufacture more energy-saving printers, Fuji Xerox continues to innovate and develop, trying to reduce the overall energy consumption of the equipment in different modes such as operation, standby, energy saving and sleep. For example, Fuji Xerox patented emulsion polymerized toner technology can reduce carbon dioxide emissions; The first biochemical plastic in the industry, which can minimize the environmental damage caused by waste printers; The technology of controlling temperature and fixing reduces greenhouse gas emissions

as early as 2008, Epson put forward its own "2050 environmental vision", which proposed four major goals, such as reducing carbon dioxide emissions by 90% in the complete life cycle of products. At the same time, in order to achieve this vision, Epson has established a complete system from product design, raw material procurement, manufacturing process management, transportation management to the use of consumables, after-sales service, and recycling of waste products, It can be said to be the first in the industry. There is no doubt that on the one hand, this has achieved a good corporate society for Epson, on the other hand, it has also brought real core competitiveness to Epson

at the same time, the me series products launched by Epson have larger ink cartridge capacity, lower price, lower energy consumption of micro piezoelectric printing, more energy-saving, full-color waterproof pigment ink is more suitable for double-sided printing, more paper-saving, green and healthier, and everywhere shows the office concept of green printing, low-carbon and environmental protection

Samsung released three series of environmental protection and low-carbon printing machines at the SamSung China Forum in April last year. These three series of six products can be regarded as low-carbon products in the real sense. Whether smart series, Yicai series or panoramic series, they all adopt ultra small volume design. At the same time, the products focus on minimizing the external packaging to maximize the compression resistance and earthquake resistance, greatly reduce the packaging cost, and save office space for users at the same time

has been in the low-key printer market. It has just passed a very awesome 2010 and ushered in a new 2011. In the past year, various printer brands have been unconventional in brand publicity and marketing strategies, and have shown themselves with high-profile images. It is not only frequently enabled to perform with the help of various stars, but also in the new year's marketing strategy. It seems that the day of breaking the cocoon in the printing market is not far away

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